Lauren E. Hart is an art director and graphic designer in San Francisco. Her passion for branding and experiential design took root on the beaches of Cannes, when she spotted the custom tent erected for The Da Vinci Code. As she sat in the hot sun wondering how this enormous black vinyl pyramid received enough ventilation to house a premiere party, she vowed to one day create brand experiences that were both entertaining and functional.
Lauren has had the unique experience of working as both a creative and a project manager. She has partnered with brands big and small, including Intel, Microsoft, Dreamworks Animation and the Sundance Film Festival. Whether through branded environments, printed materials or digital, she believes design has the ability to transport the consumer into a vibrant universe. Lauren unites her love of storytelling with the eloquence of design to create meaningful brand experiences for consumers.
- Neon signs
- Evocative brand stories
- Experiential design
- Working from a clear strategy
- SEGD Talks
- YouTube dance parties
Lauren prefers not to hear:
- "Can you make this pretty for me?"
- "I don't own a television."