what does design storyteller mean?
After graduating from the University of Michigan, I headed to Los Angeles to put my film degree to good use. During this time, I not only learned from the best storytellers in the world, I facilitated the creative process as a project manager. Not one to simply "make things pretty," I see storytelling as the key to strategic design.
When I left the production world for graphic design, I brought my knowledge of storytelling with me. Applying a narrative framework to graphic design produces emotional, memorable work. When design teams allow the user to become the hero of the work, the result is evocative and engaging, regardless of medium.