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We Make Travel Easy Agency Branding

Challenges: 

  • Undefined brand values

  • Visual identity needed to capture a spirit of luxury that was not captured in the brand name

  • Older target audience required bold readable typography

Success:

  • Clearly defined brand values in partnership with company leadership
  • Strong, recognizable logomark strengthened unwieldy brand name
  • Captured look and spirit of Golden Age of Air Travel

Result:

  • Business increased significantly due to new legitimacy gained through branding
  • Logo design won Best Logo award from host agency, Gifted Travel Network
  • Luxury-forward branding led to partnerships with cultural institutions such as Filoli